Forget the Money, Be Genuine

Get Paid to Help Others Online When You Give Freely of Your Content

Get Paid to Help Others When You Care

3 weeks ago a valuable lesson was learned when a podcast showed up in the YouTube library. @garyvaynerchuck spoke some real truth to me as an online influencer.

For 3 years now I have been learning to make money online, truth be told, I have been a "transactionist," designing my content with one specific CTA in mind, to make a sale.

Sure, I've made money with this approach, the point is, that style of business manages to piss off a lot of would-be followers to my brand.

In the last 3 days, I have seen the most positive growth in online followers and people enjoying my brand, through one simple change of mindset I have generated engagement and people who are excited to hear what I have to say, rather than being pissed off, running toward the nearest big name for support.

Not making sales when you are a transactionist, (a person releasing content to close sales one by one) leads to massive depression when you open your stats for the day and see $0.00's across the board, after the 9 hour day you put in the day before, expecting sales.

The only way to get over this long term rise and fall of depression is to build yourself, your company into a brand that focuses on the one key ingredient to higher sales growth online, "what can you DO FOR the user that is trusting in your brand?" 

Continued from LinkedIn

This new way of thinking has brought 15 strong followers to my brand in 3 days, from Linkedin, Facebook and Twitter. My days are spent building these followers up by fixing their problems. Yesterday, I was able to help @girlskickinbass on Twitter by creating a header for them, totally free, doing so without expecting money in return brought feelings of gratitude. Custom Twitter Headers Free from Unscripted Income

If doing this work for free sounds crazy, the marketing strategy works and that's why I lost so many would be followers when I didn't apply it. This approach isn't for those who want to make a million bucks right now, the idea behind my new truth in understanding how to be the best online influencer I can be is, brand building. Simple as that.

This a long term approach at building Parker Townsend into a brand, so when these online business opportunities tank, you know and I know that my brand is secure because I am not transaction based, and people will need help online for 127 years into the future.

What happened when my brand didn't focus on money?

  • Got Outstanding Reviews on Amazon
  • Had people share my content without having to ask
  • 205% Comment increase on Unscripted Income
  • Users excited for future articles

These are minuscule compared to the milestones that you can accomplish if you switch your business strategy to help others instead of helping your pocket book. Don't leave out your affiliate products, people want to know what's available to improve their lives and when you provide that information you should be entitled to income.

The Strategy used not only brings income over time but unloads massive gratitude and happiness to yourself and other users online. Now that friends have reviewed my books and shared my content, more money will come in through sales of the book on social proof, alone.

“Money shouldn't be the reason you help others, it should be a reward for your time and effort.”
-Unknown

Be Social

Howdy, I'm Parker

I am a man who doesn’t give up. I write unscripted material for guiding you and myself through a journey to reach the World Class.
Often using my skills as a storyteller in a way that is helpful to you in your life's journey.

Write For Me

Photo by Ilya Ilyukhin on Unsplash

"Shoutouts to Parker for making and editing our banner Pro Bono."
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girlskickinbass pro staff anglers from Ohio
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    About

    I am, Who am I Really

    Who am I Really? I'm going to be real

    I am a man who doesn't give up. I write unscripted material for guiding you and myself to make money online. Yes, I often use my skills as a storyteller in a way that might be construed as marketing (it is) but it's marketing at providing solutions for your needs. Have you been keeping up with me on Twitter or Facebook? If you stop by each of my platforms in the next few days you will see that each platform is uploaded with vastly unique descriptions and images. I've been lying to myself as many online entrepreneurs do, having had the notion that social media as a whole, should be plenty to cover my brand, it's not. Each of these "social media" platforms is its own unique entity, it's a hangout for billions of people like us to learn, build, hack or make money. It's not enough to group these together into one medium anymore, each has a different reason as to why the hell people go there to hang out and should be treated as such.

    Here's what I mean. Each "social media" platform has unique needs and wants that are separate from other platforms. To say that my friends from Facebook come for the same reason as those on Twitter isn't only a lie but it's been fooling myself and others for years. It's not enough to group these into one medium anymore. 

    If you have the same 1,000 people on Facebook and the same 1,000 people on Twitter and you upload the same content at the same time, will your results be the same? No, results will be vastly different, why? Because one platform seeks a unique engagement from business-minded buyers and the other is for sharing every possible second with your friends and family. If I want to stay in the game, It is my job to find out why people are logging onto each platform and for what reason?

    If you're in the real world and you meet a new friend who wants to connect online 89% of you would guide them to your Facebook profile, that's because Facebook is a hangout spot for you to share your daily life with your buddies. It is important for me as an entrepreneur to understand which social platforms to use for generating relevant content.

    When my journey to making money online started, I didn't know what the shit was going on, do I now? That remains unknown as you read this. We're taught that everyone needs social media to grow in the internet world, so we begin to build these vast platforms with tremendous amounts of time-consuming content, and for 99% of us, that's exactly what it is, "a waste of time and energy." Because that's how many of us will fail if our goal is to make a living online. Hopefully, that's not the case for you. It certainly is not the case for me.

    Failures into Stepping Stones:

    • Losing Subscribers
    • People get pissed and leave
    • Spammers & Hackers trying to steal my content
    • Site maintenance problems that screw up workflow

    Adapting to these situations and pushing forward is what I've come to enjoy, call me crazy but I'm in this to win. Depression hits, "why the hell am I doing this" is the point when I have to look into my mirror and say, "This is Who I am"

    I am emotionally drawn toward digital marketing and SEO. If losing all of my money on an idea I had for building a fishing empire didn't end my dreams of becoming an online master, nothing will, I am confident of that fact, Jack! The pain of losing money, clients, and overall site authority because of followers backing out, causes me to push myself up off the bed and hit the keyboard with my thumb to wake the computer that much quicker.

    I make $267 helping out OptimalTraining.com in the U.K. That's a start for the week, I then put that money back into my media presence online. One of my biggest setbacks is that I don't have a team, no actual paid coaches, a large number of people who make money online are part of huge networks that blog together, endorse and create content and engagement for their cause.

    Not being entirely without coaching, John Shea does get back to me through email quickly and is one of the most genuine internet marketers that I've come to respect online, he dropped a huge network, that he mentions from time to time, but no longer endorses (for values I am guessing) and that shows me that he's a guy trying to make an honest income online with some skilled marketing and storytelling mixed in.

    Making money online is what I needed to research if I ever wanted to make it. It wasn't. I needed to bypass the 95% of bull shit products and liars online to find what works for me personally and stick to that. Building myself up would prove to be the best decision I've made online, this has allowed me to stay strong through the injustice that most marketers and quick buck strategist have introduced to greenhorns on the net, giving them hopes of making millions of dollars, (if you just give them all your money) in a matter of weeks.

    Here's how I Make Money Online, I problem solve for clients. The past 3 years have been spent sitting in front on this computer wondering, "how in the hell can I make money online and do it in a way that it continues to happen?" That's a pretty selfish attitude, isn't it? Okay, if me wanting a piece of the pie is selfish, so be it. Honestly, I've learned to be less selfish and have learned to become a solutions expert for you. Yes, I make money by helping you succeed in life, in your business and even in fun, remember I shared my fishing adventures with you?

    This is how I live the laptop lifestyle, by just being me and helping you. Persevering through my failures gives me more opportunity to give you with answers to your questions right now when you need them. And if you are looking to make an income doing what you love then be yourself, look to help others with their problems, this will get you more money in the long run. "And hey, if you don't love waking up and can't deal with the depression of marketing, you can always go back to your 9 to 5 job and have your boss tell you what to do all day." Don't think I'm being rude. I just want you to know that the options are there, sure my family still asks when I'm going to get a real job. "This is my job, I do what I enjoy, do you?"

    You won't get fake ass, "I made a million dollars and I want to give you something for free but it's not really free junk." Making money online is a hustle, and when you become a specialist at hustling you become so focused on your hustle that money isn't even a factor. Not hustling people out of their money, but being proactive in providing solutions to their needs at the proper time through marketing and mastering SEO skills.

    Answering, "Who am I?" Is a matter of knowing that I continue to press on until the failures of success force me upward, through the valley of pain, through a ridge of rising skill, finally ending on a mountain top as I reign supreme with internet entrepreneurs who are responsible for the drive you are reading. Because in reality, that's what my time spent online comes from. Knowing that I too will become a 1%er in the worldwide realm of earning money from my laptop.

    I am man honing my skills each and every day, I gladly work on improving my empathy for the networks around me, believing that they are trying to find solutions to your problems. So, if you ever stop by my Facebook, Twitter or LinkedIn and you see the random unbranded, personal brand that fills up my feeds, that's the real me.

    Photo by Parker Townsend  #selfie

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